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Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app. Why Integrate Side Projects? Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and …